Welcome back to the Local Love Blog Series!
I’m so excited to share this feature with you and it’s a super special one because we’re bringing back a past Local Love Blog Series feature in a whole new light!
Michelle Brown is the owner of Feeling Allyve, a small local apparel line dedicated to inclusivity, change, and accepting everyone for who they are.
Feeling Allyve is more than just a trendy brand.
Michelle works hard to create a space that is thought provoking and encourages learning and change around important and relevant issues. With a strong passion for social responsibility, Michelle is setting herself apart by making this her mission within the Bow Valley.
Michelle’s goal isn’t just to promote and advocate, but also to give back.
5% of every sale is donated directly back to a non-profit organization doing great work. At time of purchase, customers are given the option to pick from a number of organizations, including The Eating Disorder Support Network of Alberta, Spirit North, Black Women in Motion, and Jack.org.
Feeling Allyve currently sells adorable tote bags and fun stickers.
But Michelle has lots of big plans to add to the apparel line including ball caps, crew neck sweaters, and more! Through collaboration with other businesses that align with Michelle’s mission, she hopes to grow the impact that Feeling Allyve can have in the world.
For Michelle, Feeling Allyve is much more than just an apparel brand.
She’s been able to combine her love for community, teaching, learning, business, and growth into one amazing venture. Armed with the amazing support of her family, friends, and community members, she’s seen the amazing reception that Feeling Allyve has gotten in the Bow Valley since it’s inception in February 2022.
You might remember Michelle from her former local business, Root & Revive Banff.
While Michelle had great success with Root & Revive, she felt a push to find a way to create a business that was more aligned with and better reflected her values. While asking herself some tough and deep-diving questions, she found that they all pointed back to promoting social justice, social responsibility, allyship, learning, and growth.
Having been a known local business owner and community member in the Bow Valley, Michelle has plenty of Local Love to share!
First up in her must-mentions were graphic designer Jaclyn Ap, photographer Maryanne Macgillis, T-shirt ninja Jim Kwan from Defending Awesome, and spiritual coach Heaven Leigh. She also wanted to mention Lucie Darshan from CanMore Together, local Métis artist Nahanni McKay, Colemen from Flow State Yoga, and Joissy at Glow Studio Canmore.
In opening her second local business, Michelle has learned a whole new set of lessons.
The biggest lesson learned from Feeling Allye so far has been that if you believe in your product, messaging and bottom line, then others will too. She’s been grateful to have the amazing support of the Bow Valley community, and products are already being stocked in local shops around town. You can find them at the following locations:
- Banff, AB
- Canmore, AB
- Calgary, AB
- Lancaster, ON
- Kelowna, BC – **Coming Soon!
Of course the small business life can be unpredictable at best, but Michelle has managed to find the beauty in it all.
In addition to being a new homeowner in the Bow Valley and securing a permanent teaching position, she’s also proven to own and operate two successful small businesses! In alignment with Feeling Allyve, she hopes to see the Bow Valley continue to learn and improve their understanding of and ability to be socially responsible.
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